Techni-Cal International
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History
To find the roots of the Techni-Cal super premium pet food brand one needs to travel to Canada. Indeed, more than 35 years ago, the Martin family founded the brand, after extensive research on the true nutritional needs of dogs and cats. Experience, knowledge and expertise, not the least in researching the finest ingredients suitable to feed dogs and cats in a most natural way, resulted in a product praised by many for its high palatability and digestibility. The diets for dogs were quickly introduced and adopted by breeders, professional sled dog mushers and sport dog enthusiasts. It is with this community of very demanding experts that the product received the recognition and fame this exquisite brand deserved. And from then on the word was spread about the benefits of the Techni-Cal brand and the great results the products delivered, even in the most strenuous circumstances. With this professional endorsement as solid foundation, the brand started its conquest of the Canadian specialty retail market. Techni-Cal enjoyed a rapid rise in market share by providing pet owners with superior quality and nutrition, often exceeding customers expectations. The Martin family philosophy was to build the Techni-Cal brand with one customer at a time, a strategy that proved to be very successful in Canada.
Present and Future
Today, the Koning family works seamlessly with a dedicated team of experienced specialists who share a common passion: enhancing the well being of the dogs and cats they feed. Currently Techni-Cal International services and delivers its quality products in more than 30 countries but the expansion goes on at an ever increasing pace. The focus is on establishing the solid base for growth by going back to the core principles on which the Martin family have built the brand.
Local Representatives
Techni-Cal is represented by distributors in many countries. To view the distributor(s) in a country of your choice, please click here.
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Interzoo 2012
Techni-Cal International will exhibit in May 2012 at the world biggest trade fair for pet supplies in Nürnberg, Germany.
