At TC we merge consumer needs with true nutritional needs of cats. This once more resulted in amazing new products!

Consumer demand for variety has been honoured and Techni-Cal now proudly presents 4 varieties for adult cats: Chicken, Lamb, Ocean Fish and Rabbit & Duck.

Two more adult cat products were added to the range: a special formula for Indoor cats and a grain free, high meat content Choosy Cat product, which will satisfy the demands of even the most finicky eater.

The products have been formulated to provide your cat with the ultimate nutrition. For instance: the products contain high amounts of fresh meat for great taste, digestibility and superior protein quality. And all products greatly benefit from the HOLISTIC approach to nutrition which characterizes the Techni-Cal brand.

With these exciting developments Techni-Cal continues its quest for creating superior value for money for its loyal customers. And meanwhile the cats fed with this exquisite brand will thrive and will be grateful to you for the choices you make.

Techni-Cal is available at specialty retail only, where personalised advice is another asset of which you will benefit. Because for Techni-Cal only perfection is good enough!

For more information please visit www.techni-cal.net or contact our distributor in your country.

The company is firmly engaged on new product development, confirming the brand’s 40-year-rich Canadian heritage and quest for excellence. The work delivered by Techni-Cal International’s product development team, consisting of veterinarians, nutritionists and manufacturing experts, aims to meet consumers’ needs, while still focusing on the true nutritional needs of cats.

This holistic approach to nutrition, which has, according to Techni-Cal, always been the company’s guiding principle for product development, resulted in a range of products building great value for the consumer.

Consumers want variety for their cats and Techni-Cal’s aim has been to listen to the consumer. The Adult Cat range now offers four varieties: Chicken, Lamb, Ocean Fish and Rabbit & Duck. Two more adult cat products have been added: a special formula for indoor cats and a cereal-free, high meat content “Choosy” cat product which will satisfy the demands of even the most finicky eater.

The “Special Care” range will also be expanded to include Sensitive Skin, Sensitive Stomach and Oral Care, complementing the existing Weight Control, Hairball and Urinary Health products.

The entire range has been upgraded to provide cats with the ultimate in nutrition:

• All products will contain high amounts of fresh meat for superior protein quality, great taste and outstanding digestibility. After all, cats are true carnivores.
• Of course the food is naturally protected.
• No artificial flavourings, colourings or preservatives are added.
• The food is naturally palatable for a great feeding experience.
• Each product contains many features and benefits tailor-made to the cat’s needs.

Techni Cal stresses that the brand creates superior value for money for consumers. With these exciting developments Techni-Cal is sure to be able to strengthen its position with the trade.

According to Techni-Cal, the brand constitutes a great asset for specialty retail, for various reasons:

• Competitive margins make Techni-Cal very attractive to retailers.
• The brand is committed and effectively contributes to retail image building.
• Strong sell-out promotions create retail traffic, increasing retail turnover.
• The significant consumer loyalty to the brand is a safeguard for the retailer’s future.
• The brand and the products simply deliver on the promises made.

With these developments Techni-Cal underlines its purpose to be the preferred trade partner for all retailers who take their own future seriously.

www.techni-cal.net

Published by: Pet Worldwide, 20/10/2010

To that end Techni-Cal International was founded in January 2009. With headquarters near Zwolle, The Netherlands, the Koning family now works seamlessly with a small but dedicated and experienced international team who design and implement the plans and programs which will allow the business to exploit the momentum and to realize the significant growth they aspire.

Consumer value
All actions of any individual who is engaged with them are guided by following motivating statement: “Our Mission is to provide state of the art products with superior consumer value which will satisfy the true nutritional needs of dogs and cats across all life stages, lifestyles and special needs, and hereby contribute to an enriching, mutually enjoyable and beneficial human-animal relation”.

This principle goes along with the profound commitment made to quality which they consider being the cornerstone of the business and to which no concessions are made.

International presence
The brand is currently represented in 26 countries throughout the globe, but geographical expansion is high on the agenda. Indeed, the company is constantly exploring new business opportunities and contacting new potential business partners in various countries. The potential distributors, however, need to have both the capacity and the capability to handle the specialty retail and excel in value based account management.

The dry pet food range for dogs and cats is by design kept simple and transparent. Both a physiologic range (lifecycle, lifestyle, breed size specific) and a special needs range (solutions) are offered.

An international team of nutritionists, veterinarians and technical experts are constantly working on product upgrades which invariably have to be meaningful for the animal well being and in balance with value added for the consumer. Where the product offering was pretty constant over the last years, a new wave of line extensions and product improvements are being worked at and the most recent product innovations will be presented at this year’s Interzoo.

But, so we are told, that will only be a tip of the veil, as Techni-Cal International has many more product ideas in the sleeve.

Innovation
Along with the creation of Techni-Cal International the production site moved from Germany to the United Kingdom, where a state of the art facility with vast experience in the manufacturing of Super Premium Products, is highly dedicated to deliver the constant quality required to maintain and increase the brand and product equity. The manufacturing team also makes significant contributions to new product development and through continuous implementation of the latest technologies.

Feeding trials are performed on regular base in order to monitor consistency of quality and nutritional performance of the product.

Parnerships
“Techni-Cal International is a lean and therefore a very flexible and very accessible company,” say Susanna and Wouter Koning in concert. “On top of our dedication and the unquestionable quality of our products, we strive to bring added value to our distributors, retailers and consumers. And not the least we are dedicated to bring added value to the dogs and cats we feed. We therefore believe that we have the right to win. And that we deserve our place under the sun in the pet food world. After all Techni-Cal is the brand that delivers on promises made and proves this with visible results”.

Their motto is to create synergies with quality entrepreneurial business partners throughout the world.

For further information: www.techni-cal.net

Published by: Pet’s International, 15/04/2010